Running a successful online store in 2025 means building lasting relationships with customers, and there’s no better channel for that than email. Email campaigns help you drive repeat sales, reduce cart abandonment, and nurture loyal buyers. But choosing the best email marketing software for e-commerce can be overwhelming with so many platforms promising results.
To help you choose wisely, this article breaks down the top email marketing tools for eCommerce, including features, pricing, and what makes each platform ideal for your business.
Why Email Marketing Matters for eCommerce
Before diving into the top tools, let’s quickly highlight why email marketing is a must-have for any eCommerce business:
High ROI: Email marketing generates an average of $36–$40 for every $1 spent.
Cart Recovery: Automated abandoned cart emails can recover 20%–30% of lost sales.
Upsells & Cross-Sells: Recommend products based on purchase behavior.
Customer Loyalty: Send exclusive offers, updates, and personalized promotions.
Scalability: Automations help grow your store without extra staff.
To get these benefits, you need the best email marketing software for eCommerce — one that integrates seamlessly with your online store and helps drive results.
1. Klaviyo
Best for: Data-driven automation and deep eCommerce integration
Klaviyo is widely regarded as the gold standard for e-commerce email marketing. It integrates deeply with Shopify, WooCommerce, BigCommerce, and other platforms, allowing for highly targeted campaigns based on real-time data.
Key Features:
Pre-built flows (e.g., welcome series, cart recovery)
Segmentation based on browsing and buying behavior
Dynamic product recommendations
SMS marketing integration
Pricing: Free for up to 250 contacts and 500 emails. Paid plans start at $20/month.
Why it stands out: Exceptional eCommerce automation and analytics.
2. Omnisend
Best for: Omnichannel campaigns and growing stores
Omnisend combines email, SMS, and push notifications into a single platform, making it great for stores looking to diversify their outreach.
Key Features:
Drag-and-drop email builder
Built-in automation templates
Abandoned cart, welcome, and post-purchase flows
Product picker and discount code blocks
Pricing: Free plan includes 500 emails/month. Paid plans start at $16/month.
Why it stands out: Multi-channel automation designed specifically for eCommerce.
3. Mailchimp
Best for: All-in-one solution for small eCommerce stores
Mailchimp is one of the most popular tools on the market, known for its user-friendly interface and wide array of integrations.
Key Features:
Product recommendations and abandoned cart emails
Pre-designed email templates
Customer segmentation and tags
Marketing CRM tools
Pricing: Free for up to 500 contacts. Paid plans start at $13/month.
Why it stands out: Great for small stores needing a budget-friendly, full-featured option.
4. Drip
Best for: Visual workflows and customer journeys
Drip is a powerful email marketing platform built specifically for e-commerce. It offers beautifully designed automations and customer lifecycle tracking.
Key Features:
Behavioral tracking for on-site actions
Advanced segmentation and tagging
Email and SMS automation
Seamless integrations with major eCommerce platforms
Pricing: Starts at $39/month for up to 2,500 contacts.
Why it stands out: Visual workflows make complex automation easy to manage.
5. Shopify Email
Best for: Shopify store owners looking for a simple solution
Shopify Email is built directly into the Shopify platform, offering a seamless and simple way to run email campaigns without third-party tools.
Key Features:
One-click product insertion into emails
Branded templates
Customer segmentation using Shopify data
Easy-to-use editor with automation options
Pricing: Free for up to 10,000 emails/month. $1 per 1,000 emails after that.
Why it stands out: Seamless integration for Shopify users at unbeatable cost.
What to Consider When Choosing Email Marketing Software
To find the best email marketing software for e-commerce, consider the following:
Platform Integration: Does it work well with Shopify, WooCommerce, Magento, or your custom store?
Automation Tools: Look for pre-built flows like welcome emails, cart abandonment, and post-purchase follow-ups.
Segmentation and Personalization: Your tool should allow for dynamic content and behavioral targeting.
Analytics and Reporting: Insight into open rates, clicks, and revenue helps optimize campaigns.
Scalability: Choose a platform that grows with your store’s needs and customer base.
Bonus Tips to Maximize ROI
Once you’ve selected the right tool, here are a few tips to get the most from your eCommerce email campaigns:
Use Abandoned Cart Reminders: These can recover significant lost revenue with just a few well-timed emails.
Send Product Recommendations: Use browsing and purchase history to suggest relevant items.
Automate Post-Purchase Follow-ups: Ask for reviews, offer related items, or send discount codes.
Segment Your Audience: Not all customers want the same message. Segment by behavior, location, or spending habits.
Test and Optimize: A/B test subject lines, send times, and content to improve results over time.
Final Thoughts
Email marketing remains one of the most valuable tools in an e-commerce entrepreneur’s toolkit. But to truly unlock its potential, you need the best email marketing software for eCommerce — tools that integrate deeply with your store, automate crucial customer touchpoints, and help drive repeat purchases.
Whether you’re just starting out with Shopify Email or scaling up with Klaviyo or Omnisend, the right platform can help you boost engagement, drive revenue, and build loyal customers at scale.
Start small, test often, and keep your messaging personal — that’s the real magic behind effective eCommerce email marketing.
Also, you can learn more about Affordable Email Tools here.