In the world of local SEO, Google Business Profile (formerly GMB) is a powerhouse. But while most businesses focus on adding business hours, photos, and reviews, they often overlook one crucial feature: GMB Questions and Answers.
In this article, we’ll break down how to use GMB Questions and Answers for local SEO in 2025—and how it can drive traffic, trust, and more conversions to your business.
1. What is GMB Questions and Answers?
The Questions & Answers (Q&A) section on your Google Business Profile allows potential customers to ask and read questions about your business—before they even visit your site.
Examples:
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“Do you offer emergency plumbing services?”
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“Is there parking available?”
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“Do you take walk-ins on weekends?”
Anyone can ask or answer these questions, including you. That makes it a powerful (but often ignored) SEO and customer service tool.
2. Why GMB Q&A Matters for SEO in 2025
Here’s how the Q&A feature improves your local SEO:
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Increases keyword-rich content on your listing.
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Builds trust and authority by answering customer concerns.
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Improves visibility by giving Google more context about your business.
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Boosts conversions by addressing objections before they arise.
With more voice searches and mobile queries happening in 2025, optimizing your Q&A section helps you show up for real customer queries—not just generic business categories.
3. How to Add Questions to Your Own Listing
Yes, you can ask and answer your own questions on your profile. This isn’t cheating—it’s smart content strategy.
Here’s how:
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Search for your business on Google.
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Scroll to the “Questions & Answers” section.
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Click “Ask a Question.”
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Submit a frequently asked question.
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Log into your account and answer it as the business.
Do this for 5-10 of your most common queries, like:
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“What are your business hours?”
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“Do you offer home delivery in Gulshan?”
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“Are walk-ins accepted?”
Use natural language and local keywords where possible.
4. Use Keywords Naturally in Q&A
Each question and answer is indexed by Google, meaning keywords placed here help your business show up in local searches.
Example:
Q: Do you offer emergency AC repair in Banani?
A: Yes, we provide 24/7 emergency AC repair services throughout Banani and surrounding areas. Call us anytime!
This uses the long-tail keyword “emergency AC repair in Banani”—great for voice and mobile searches.
5. Monitor and Respond Quickly
Google notifies you when someone asks a new question on your profile, but you need to:
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Respond within 24 hours
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Give accurate and helpful info
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Use a friendly tone
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Include subtle calls-to-action (CTAs) like “Give us a call” or “Visit us today”
If you don’t answer, someone else might—and their answer might be incorrect or misleading.
6. Encourage Real Customers to Ask Questions
After completing a sale or service, ask happy customers to leave a review and a helpful question. This increases your engagement and makes your profile look active and trustworthy.
Example prompt:
“Thanks for your visit! If you have time, please leave a quick question or review on our Google listing. It helps others too!”
7. Avoid Spam and Inaccurate Answers
Since anyone can answer a question on your listing, it’s important to monitor regularly. If someone posts misleading or spam answers:
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Click the 3 dots beside the answer
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Choose “Report as inappropriate”
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Submit a brief explanation to Google
Keeping your profile clean maintains professionalism and trust.
8. Turn Q&A into SEO Content Ideas
Your GMB questions can inspire blog posts, service pages, and FAQs on your website. If people are asking things like:
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“Do you offer same-day delivery in Dhanmondi?”
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“Is your restaurant halal-certified?”
Then those are exactly the topics you should be addressing in your on-site content too.
Use this real-time feedback to shape your content strategy.
9. Pro Tips to Maximize Q&A for SEO
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Add at least 5 Q&As per location if you’re a multi-location business.
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Use Schema Markup on your website FAQs to match GMB Q&A.
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Highlight key Q&As in your social media posts or email newsletters.
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Check insights regularly to see if engagement improves.
Remember: The more complete and engaging your Google Business Profile, the better chance you have of landing in the Local 3-Pack.
Final Thoughts
In 2025, optimizing your GMB profile isn’t just about reviews and photos anymore. Smart businesses are using the Questions and Answers feature to:
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Boost visibility
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Capture keyword intent
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Build trust
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Answer customer concerns
Don’t leave this section blank. Treat it like an FAQ, use it for SEO, and watch your local traffic grow.
Also, you can learn more about Build Local Landing here.