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Use Google Posts to Drive Local Foot Traffic

Use Google Posts to Drive Local Foot Traffic

If you’re a local business owner, you already know that getting foot traffic is everything. But with competition growing online and offline, how can you stand out? One powerful tool that’s often underused is Google Posts—part of your Google Business Profile (GBP).

These simple but effective updates can boost your local visibility, engage nearby customers, and drive real in-store visits. Whether you run a café, salon, or repair shop, learning how to use Google Posts correctly could give you the edge you need.

Let’s dive into how you can use Google Posts to drive more foot traffic and boost your local presence.


What Are Google Posts?

Google Posts are short updates that appear on your Google Business Profile listing—right on the search results page and Google Maps. Think of them like mini-social media posts, but with one major difference: they’re shown at the exact moment someone is searching for your business or service.

There are several types of posts:

  • What’s New – General updates and news

  • Offers – Discounts, deals, and coupons

  • Events – Announcements with time/date info

  • Product/Service Highlights – Feature a specific item or category

  • COVID-19 Updates – Safety measures or hours

These posts are incredibly visible and can help convert searchers into walk-in customers.


Why Google Posts Matter for Local SEO and Foot Traffic

1. Increased Visibility in Local Searches

Google Posts are shown directly in your Knowledge Panel (the info box on the right-hand side of a search page). This makes them prime real estate for catching attention.

When users search for your business, or even for services in your category, your active posts can:

  • Encourage clicks

  • Highlight promotions

  • Increase brand trust

2. Drive Urgency and Real-World Action

An enticing offer like “20% off lunch specials this week” or “Free consultation today only” can motivate people to visit your physical location. Add a clear call to action (CTA), and you’ll turn curiosity into conversions.

3. Improve Engagement Metrics

Google notices when people click, engage, and take action on your GBP. More engagement means stronger SEO signals—and that could mean higher local rankings over time.


How to Use Google Posts to Boost Foot Traffic

1. Post Regularly and Stay Consistent

Google Posts expire after 7 days (except for event posts). That means consistency is key. Aim to post once or twice a week, at a minimum.

Examples:

  • “Live jazz music Friday night at our bistro—don’t miss out!”

  • “Flash sale: 10% off all walk-ins today only!”

  • “Try our new iced mocha made with locally roasted beans.”

Regular updates show Google—and customers—that your business is active and engaged.


2. Use High-Quality Images or Videos

A picture really is worth a thousand clicks. Posts with bright, high-quality visuals stand out more and invite users to read on or visit your location.

Tips:

  • Use 1200×900 pixel images for best display

  • Keep text off images

  • Feature your storefront, products, or happy customers

Bonus: Videos up to 30 seconds can be even more engaging.


3. Optimize Copy with Local Keywords

Treat your post content like micro SEO copy. Include location-specific keywords naturally, such as your city, neighborhood, or popular landmarks.

Example:

“Looking for the best pizza near Times Square? Stop by Luigi’s today and get 2 slices + soda for $5!”

Keep the copy concise (less than 300 words) and action-driven.


4. Always Include a Strong CTA

Every Google Post should include a clear call-to-action to guide the user toward an in-person visit.

Examples of effective CTAs:

  • “Visit us today”

  • “Redeem offer in-store”

  • “Book your table now”

  • “Stop by before 6 PM”

Also, choose the appropriate button type from Google’s options like “Learn More,” “Call Now,” or “Visit Website” if relevant.


5. Feature Limited-Time Offers

Nothing drives urgency like a ticking clock. Use Google’s Offer Posts to share:

  • Discounts

  • Bundle deals

  • Seasonal promotions

  • Loyalty perks

Include start and end dates so customers see the urgency. It’s a great way to drive immediate foot traffic during slow periods or local events.


6. Promote Local Events

Hosting or sponsoring an event? Use Event Posts to promote it directly in your profile.

Be sure to include:

  • Event name

  • Date & time

  • Location (your address!)

  • Short description

  • Visuals or logos

  • CTA like “Attend” or “Join Us”

Event posts are a great way to connect with the local community and build brand awareness.


Pro Tips to Maximize Results

  • Track Post Performance: Use the insights section in Google Business Profile to see which posts are getting views, clicks, and actions.

  • Repurpose Content: Share your Google Posts on social media, in emails, or embed them on your website.

  • Match Content to Searcher Intent: Offer helpful, timely content that aligns with what people are searching for—like deals, hours, or product availability.


Final Thoughts

Google Posts are a powerful, free tool that every local business should be using. They let you speak directly to potential customers at the moment of intent—whether they’re on their phone, planning a visit, or just browsing local options.

If your goal is to increase real-world foot traffic, these posts give you the digital muscle to make it happen. They’re fast, flexible, and highly visible—everything you need to drive action now.

Start posting today, and watch how small updates can lead to big foot traffic gains.

Also, you can learn more about SEO Copywriting here.

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