email marketing strategy

How to Reduce Unsubscribes with Smart Emails

Shihab Sarker

Email marketing remains one of the most powerful tools to engage with your audience, but high unsubscribe rates can be discouraging—and costly. Every time someone clicks “unsubscribe,” you lose a potential customer, reader, or loyal follower. Fortunately, there are actionable strategies to reduce unsubscribes with smart emails that strengthen relationships and build trust. In this article, we’ll explore the main… Read More »How to Reduce Unsubscribes with Smart Emails

Email Deliverability: What It Is & How to Improve It

Shihab Sarker

When you hit “send” on your marketing email, you expect it to land in your subscriber’s inbox. But in reality, not all emails get there. Some bounce. Some get filtered into spam. That’s where email deliverability comes in—a key metric that can make or break your email marketing success. In this guide, we’ll explore what email deliverability is, why it… Read More »Email Deliverability: What It Is & How to Improve It

How to Avoid Spam Filters in Email Marketing

Shihab Sarker

You’ve worked hard crafting the perfect email—great subject line, strong visuals, compelling copy—but it never reaches your subscribers. Why? It landed in the spam folder. Every marketer dreads spam filters. These invisible gatekeepers can block even well-intentioned emails from reaching inboxes. The good news is, by following smart, ethical, and optimized practices, you can avoid spam filters in email marketing… Read More »How to Avoid Spam Filters in Email Marketing

7 Email Marketing Tactics That Boost Sales Fast

Shihab Sarker

Email marketing continues to be one of the most powerful tools for driving revenue. With over 4 billion daily users, email offers a direct line to your audience and unmatched ROI — but only if you know how to use it effectively. If you’re ready to turn your emails into sales-generating machines, this guide shares seven email marketing tactics that… Read More »7 Email Marketing Tactics That Boost Sales Fast

Segment Your Email List to Maximize Growth

Shihab Sarker

If you’re sending the same email to every subscriber on your list, you’re leaving money on the table. Email list segmentation — the process of dividing your subscribers into smaller, targeted groups — is one of the most effective strategies to improve engagement, reduce unsubscribes, and increase conversions. Whether you’re new to email marketing or looking to refine your approach,… Read More »Segment Your Email List to Maximize Growth

Top Email Campaign Examples You Can Copy Today

Shihab Sarker

Email marketing continues to outperform most other digital marketing channels when done right. But what does “right” look like? If you’re looking to boost your open rates, click-throughs, and conversions, studying proven email campaign examples can provide the inspiration you need. Below, we’ll explore some of the most effective email campaigns by top brands — campaigns you can study, adapt,… Read More »Top Email Campaign Examples You Can Copy Today

How to Build an Effective Email Strategy

Shihab Sarker

In today’s digital landscape, email marketing continues to be one of the most powerful tools for building relationships, driving traffic, and boosting conversions. However, sending emails without a clear plan is like shouting into a void — ineffective and wasteful. To truly succeed, you need a solid email marketing strategy. This guide breaks down the key steps to build an… Read More »How to Build an Effective Email Strategy