Email engagement metrics

If you’re running email marketing campaigns, you’re probably asking: “Are my open rates good?” It’s a fair question. Without context, it’s hard to know if a 25% open rate is excellent—or underwhelming. That’s where email open rate benchmarks by industry come into play. Understanding what’s average for your industry helps you gauge performance, set realistic goals, and improve your strategy… Read More »Email Open Rate Benchmarks by Industry