In the ever-competitive digital landscape, ranking high in local search results can mean the difference between a flood of local leads or being invisible. Whether you’re a small business, SEO agency, or multi-location brand, tracking your local search rankings helps you understand how well your efforts are paying off—and where you need to improve.
But how do you know where you stand? That’s where local rank tracking tools come in.
In this article, we’ll break down the best tools to monitor local search rankings in 2025, what features matter most, and how to choose the right one for your business.
Why Local Rank Tracking Matters
Unlike traditional SEO, local SEO is highly location-dependent. Ranking in New York won’t help if your target customer is in Miami. That’s why monitoring rankings by city, ZIP code, or even neighborhood is critical.
Local rank tracking tools show:
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Your position in Google’s Local Pack, Maps, and organic results
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Ranking changes over time for city-specific keywords
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Visibility compared to local competitors
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Mobile vs desktop results
Without this data, you’re flying blind.
Top Tools to Monitor Local Search Rankings
Here are some of the most trusted tools used by marketers, local businesses, and agencies alike in 2025:
1. BrightLocal
BrightLocal is one of the most popular tools specifically designed for local SEO. It offers geo-targeted rank tracking, citation management, GBP auditing, and review monitoring—all in one platform.
Key Features:
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Track local rankings in Google (Maps, organic, and Local Pack)
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Monitor multiple locations and search terms
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Compare your performance to competitors
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Visual ranking charts and reports
Best for: Agencies, multi-location businesses, and serious local SEO pros.
Pricing: Starts at $39/month.
2. Whitespark
Whitespark’s Local Rank Tracker allows you to monitor keyword positions by city, ZIP, or postal code, giving you deep insights into how you appear in hyper-local searches.
Key Features:
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Tracks both desktop and mobile rankings
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Separates Google Local Finder, Map Pack, and organic results
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View historical trends
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Easy-to-read graphs and data exports
Best for: Local consultants, franchises, and businesses with a strong focus on local presence.
Pricing: Starts at $25/month.
3. Semrush Local
Semrush, a well-known SEO powerhouse, offers local SEO add-ons including rank tracking for Google Maps and localized keyword insights.
Key Features:
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Tracks keywords in specific cities or regions
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Provides position tracking for Google organic and Maps results
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Integrates with Google Business Profile
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Includes citation and review monitoring
Best for: Businesses already using Semrush for broader SEO efforts who want to expand into local.
Pricing: Local SEO add-on starts at $20/month (on top of base Semrush plan).
4. Moz Local
Moz Local is known for citation and listing management but also provides ranking insights and visibility reports across multiple locations.
Key Features:
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Local search visibility score
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Integration with Google and Facebook listings
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Review and reputation monitoring
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Easy dashboard to manage multiple locations
Best for: Small to medium businesses looking for an easy all-in-one local SEO solution.
Pricing: Starts at $14/month/location.
5. GeoRanker
GeoRanker offers a unique approach by using real-time geo-targeted IPs to check rankings from actual cities around the world.
Key Features:
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Heat maps showing rank positions per city
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Tracks Google, Bing, and other engines
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Local citation monitoring
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API access for enterprise users
Best for: Large brands, franchises, and businesses with highly granular geo-targeting needs.
Pricing: Custom pricing; starts around $99/month.
6. Local Falcon
Local Falcon provides grid-based rank tracking, allowing you to visualize your rankings across a specific service area or radius.
Key Features:
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Google Maps grid scanner
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Track GBP rankings at multiple GPS coordinates
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Visual ranking heat maps
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Ideal for local service businesses
Best for: Hyper-local businesses and those serving a specific geographic radius.
Pricing: Starts at $24/month.
7. AccuRanker
Although more commonly used for broader SEO tracking, AccuRanker also includes location-specific tracking for keywords in Google and Bing.
Key Features:
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High-speed daily updates
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Localized keyword tracking
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SERP snapshot archives
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Shareable reports
Best for: Agencies needing a fast, flexible, and scalable rank tracking solution.
Pricing: Starts at $129/month for 1,000 keywords.
What to Look for in a Local Rank Tracking Tool
Before you choose a platform, consider the following features:
✅ Geo-Specific Accuracy
The tool should allow you to track rankings at the city, ZIP code, or GPS level—not just nationwide.
✅ Google Maps + Local Pack Support
Ensure it tracks rankings in Google Maps, Local 3-Pack, and traditional organic results.
✅ Multi-Location Management
If you manage more than one business or have several storefronts, choose a tool that supports bulk tracking.
✅ Historical Data
Being able to compare rankings over weeks or months helps track trends and ROI.
✅ Competitor Benchmarking
Some tools let you compare your rankings with local competitors—which can be extremely valuable for strategy.
Final Thoughts
If local search visibility is key to your business, then monitoring your local search rankings is non-negotiable. The right tools can give you actionable insights, help you stay ahead of the competition, and ensure you’re not missing out on local traffic.
Whether you’re a solo entrepreneur targeting nearby towns or an SEO agency managing hundreds of clients, there’s a tool here for every use case and budget.
Take the time to test a few platforms, look at your actual needs, and choose a tool that scales with your goals. In 2025, local SEO is no longer optional—and your rank tracking game needs to be just as sharp.
Also, you can learn more about Handle Local SEO here.