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Email Authentication: SPF, DKIM, and DMARC Guide

Email Authentication: SPF, DKIM, and DMARC Guide

Email is one of the most powerful tools in digital marketing and business communication—but it’s also one of the most exploited. Every day, millions of phishing and spoofing attempts occur, where cybercriminals pretend to be someone else to deceive recipients. That’s where email authentication comes in, specifically SPF, DKIM, and DMARC—three essential protocols that help protect your domain and ensure… Read More »Email Authentication: SPF, DKIM, and DMARC Guide

Plain Text vs HTML Emails: What Works Better?

Plain Text vs HTML Emails: What Works Better?

When it comes to email marketing, there’s an ongoing debate: Plain text vs HTML emails—which format truly delivers better results? Marketers often face this question when designing email campaigns. While HTML emails come with bells and whistles—graphics, colors, and dynamic layouts—plain text emails are simple, minimal, and feel personal. The choice between the two formats can directly impact deliverability, engagement,… Read More »Plain Text vs HTML Emails: What Works Better?

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