Maindex Solutions

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Plainst technologies, one among the medical industry's leaders in nanotechnologies, desired an internet show of their strategy to extend website sales, whereas utilizing their current client base.

Achieved a Click Through Rate of 0.09% generating a variety of latest sales
In the first month of activity, the Value Per Action was decreased by 20% 
Return on Investment of 272%
Social shares by Online network
 

Challenge

To ignore over-targeting remaining visitors.

Solution

A dynamically innovative digital media suite that enables users to be retargeted supported the tour they saw last and spent the foremost time viewing. This was done by introducing an applicable campaign to extend reach by showing prospective audiences the present, and most well-liked tour. Additionally thereto, we have a tendency to apply daily and lifelong frequency caps specific to every user so as to stop overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, that generated a variety of recent sales. within the campaign’s inaugural month of activity, the value Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by each dynamic retargeting and also the prospecting campaign) – manufacture a come back on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have created such a powerful relationship with our organization that we have a tendency to think about them an extension of our IT department. We have a tendency to forever apprehend that glorious service is simply a telephone or e-mail away which we are going to receive a similar level of attention they evermore provide that builds us realize like we're their highest priority.”

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