Alright. I’m not gonna act like a guru. But I’ve built landing pages that flopped like overcooked pancakes—and others that blew up overnight. The difference? It wasn’t the product. Wasn’t the ads. It was the page. That landing page. It’s everything.
Hit ‘Em Hard With the Headline, Fast
First few secs, they either get it or they gone. No one reads slow online. You got like, 3-5 seconds, max, to tell ‘em why to stay. The headline gotta slap. Not whisper.
Like for real? If you’re saying stuff like “Empowering Digital Synergies” … bruh. No. Say what you do. Be clear. Use big, brave words.
Mine? I wrote this once:
“Stop Losing Clients. Get the Conversion-Focused Site Your Business Deserves.”
Boom. Numbers went nuts.
One Page. One Thought. One Goal.
Don’t make ‘em think too much. Too many buttons? Nah. Keep it lean.
I’ve done the mistake. Crammed everything in one screen. About page, 5 CTAs, link to socials. People clicked nothing. Or everything. Who knows.
Best landing pages I made? Just one offer. One action. That’s it. Sign up. Buy now. Book demo. Whatever. But ONE.
Good Visuals = Silent Salesmen
A pic, a gif, even a dumb lil’ animation sometimes—sells better than a whole paragraph.
I try keep things real. Like, real product images. Real UI shots. No cheesy stock photo dude in a suit shaking hands. You feel me?
Also: load fast or lose fast. Compress them images or don’t even bother.
Buttons. Make ‘Em Beg to Be Clicked
CTAs… not just a button. They a statement. And a feeling.
You ever seen a “Submit” button? Submitting sounds like homework. Change it up.
Try stuff like:
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“I Want This”
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“Start My Trial”
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“Let’s Go”
Bright color, bold font, space around it. Make it loud. On brand, but not shy.
I test buttons all the time. Sometimes pink wins. Sometimes it’s lime green. Depends on the day, I swear.
Say It Like You Text It
People don’t talk corporate in real life. So why write that way?
Instead of:
“Our innovative solution empowers enterprises with seamless automation.”
I wrote:
“Sick of doing boring stuff manually? We got you.”
And the conversions? Jumped. For real. Talk human. Not robot.
Add Proof or They Won’t Believe You
I learned this the hard way. Had a killer landing page, no testimonials. People bounced. They thought it was sketch.
Soon as I slapped on a quote from one happy customer? 💥 Boom. Trust went up. Conversions too.
Social proof matters more than we think. Screenshots. Star ratings. Logos. Case studies. Real faces, real names. Fake reviews don’t work, btw—people sniff that out real fast.
Speed Ain’t Optional Anymore
Wait 5 seconds. That’s how long it took one of my pages to load. Guess what? Nobody stayed.
Now I obsess over page speed. GTmetrix, PageSpeed Insights—those my besties now.
Compress images. Lazy load stuff. Minify scripts. Or don’t, and watch your bounce rate cry.
If It Looks Bad on Mobile, Don’t Even Bother
More than half your peeps are scrollin’ on their phones. I preview everything on like 3 screens minimum.
Sometimes fonts look fine on desktop but shrink to mush on mobile. Test it all. Tap all the buttons. Zoom in. Check spacing.
Worst thing? Fat thumbs can’t click skinny buttons. I fixed that once and my mobile conversions tripled. No cap.
Scarcity? Little Bit Goes a Long Way
People don’t wanna miss out. That’s just how brains work. So yeah, use timers, show low stock, say “limited spots.” But only if it’s true.
I once faked urgency. Said “Offer ends tonight!” for a week straight. People caught on. Trust tanked.
Keep it real, keep it ticking. Scarcity works when it’s earned.
Test. Then Test Again. Then… Test Again.
Nothing works forever. Headlines get stale. Colors fade. Buttons get blind-spotted.
I try new things. Every week if I can. A/B tests. Split tests. Sometimes even micro-tests where I just change a word. You’d be shocked how often “Get Access” beats “Join Now.”
I ain’t no scientist, but I test like one.
TL;DR – Land That Page, Land That Conversion
Landing pages ain’t just design. They psychology. Timing. Storytelling. Persuasion. Engineering.
But at the end of the day? It’s about people. What they want. What they fear. And how your button solves that.
You don’t need it to be perfect. You just need it to make sense. Fast. Bold. Trustworthy. Clear.
Me? I’m still learning. Every new page I launch teaches me something. But the tips I shared? Been battle-tested.
You got this.
Now go build something that converts like crazy 💥Also, you can know more about Typography Trends in startups here.